This year is going to be different. We all think it, and some of us even say it! But as a coach, I don’t have to convince you that it’s not going to be true unless we take different actions to make it different, right? It’s the same message you […]
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A common problem that small businesses have when working on their marketing efforts is focusing on the wrong thing. Marketing is directly related to leads and sales, and it’s easy for a small business to get distracted by the end results they’re trying to accomplish. You want more leads, so […]
Stories. It took me more years than I’d like to admit to realize that we all have a story to tell. And I’m not talking about the “happily ever after” type of story, although I sure do hope you have one of those to tell as well for your life. […]
Do you have a lot of good intentions when it comes to marketing your business? You’re not alone. Most small businesses do. But there’s a big problem with relying on your “intentions”. They don’t do a thing for you if you aren’t taking any action. I’ve noticed a trend when […]
Are you tired of trying to figure out what to write about on your blog? Do you feel that your clients are scrolling right on by your social media posts? Does it feel like you’re just throwing content out there to see what sticks? Content marketing can be a frustrating […]
So you know you really need to start getting your business out there online, but you aren’t sure what to say. You struggle to come up with the right words. Or, you think that everything you want to say has already been said before. You end up second-guessing yourself right […]
My family loves going to Disney Springs. It’s actually one of our favorite things about having moved to Florida, minus the warm weather and sunshine! Every time we go to Disney Springs we have to stop in Ghirardelli. We learned early on when we used to vacation at Disney that […]
Ok, let me back up for just a minute. You don't really want to forget about SEO and keywords altogether. I'd be foolish if I acted like they have no place in your content strategy. But that's not where your strategy needs to start.
Do you feel weird about having someone write for you? Would you be surprised to hear that a large amount of the things that you read online aren't written by the person that is listed as the author? That's right. How do I know that? Because ghostwriting is one of the main things that I do for my clients.